Hotel Marketing Improves ADR, RevPAR and RevPOR
Hotel marketing properly implemented can increase hotel occupancy rates through highly targeted online hotel marketing campaigns and easy to find online hotel information when travelers are searching for lodging information in a specific city or area. Custom hotel marketing solutions offer hoteliers an effective and affordable program to accommodate any size property.
More room nights from FIT and corporate travelers increase both revenue and profits and strategic hotel marketing plans will make that happen. Just opened a hotel or purchased an existing hotel? Hotel marketing program will promote your property when travelers are researching online their hotel options.
Proven hotel marketing strategy includes advanced search engine optimization (SEO), search engine marketing (PPC), social media marketing, targeted email marketing and SMS campaigns designed specifically to build guest loyalty. Place your hotel information in front of the target audience in the target city by increasing the number of places on the search engine where future guests will find your hotel. This strategy is equally effective for resort marketing and building affiliate revenue from an OTA, travel agency, travel wholesaler, and tour operator.
Here is my article about SEO for resorts.
Here is my article about SEO for convention and visitors bureaus.