The adage, “People do business with people they trust” has evolved to “People do business with people they trust or are trusted by other people.” Most situations require that a buyer trust the reputation of the seller before a transaction occurs. If trust is not a factor in the buyer’s decision it is likely a result of the price point being sufficiently low to mitigate the perceived risk. Few situations will fall in this category.
So how do you increase your online trustworthiness? First, be trustworthy. There are many ways to influence your online reputation and insure you are positively and accurately represented. Even the most comprehensive and financial backed online marketing campaign will be challenged when the client continues to repeat the process or action that originally required the engagement of an online reputation management service.
The search engines continue to seek sources that can be used for establishing the online trust of a person, product or place of business. I continue to monitor and track those sources. Contact me now to build your online trust profile before a disgruntled online voice overshadows your success.