Indonesia Boasts Highest Digital, Mobile Internet Ad Growth in World

The paid media market is strong in Indonesia, where even total media ad spending is predicted to grow at double-digit rates through 2019. Advertisers will spend $11.39 billion on ads this year, eMarketer estimates. Digital’s share of that market is still in the single digits but is rising fast, expected to account for more than one in 10 ad dollars next year. Mobile internet ad spending, meanwhile, will triple this year in Indonesia to account for 15.5% of digital ad spend.