Google recently made headlines for its enforcement against JCPenny.com and Overstock.com for engaging in aggressive link building strategies. Google Search Central website has two articles describing Link Schemes and Paid Links. White Hat SEO companies and Black Hat SEO companies are both very aware of these articles and so should anyone being tasked with improving a websites position on the search engine results page. My related article on link building details a typical link building experience that link building companies wouldn’t want you to read.
