What is Hotpot? Let’s just say that if Google is starting something new or testing a new service you may want to figure out how it may affect you and your business. What you find when you search on Google or any other search engine is determined by the ever elusive algorithm. Really it’s quite simple. The search engines are in business to make money and they make money by providing a extremely useful service. When they see an opportunity to increase both usefulness and revenue a test will likely occur. Is Hotpot a test or the real deal? Local search marketing makes sense from a user’s perspective. Our natural search patterns were to “search for stuff close to me”. Now it’s called local search marketing. Just like Google, you too can optimize your business to get in front of that local search behavior.