Creativity and content blend to create powerful touch points for both restaurateurs and restaurant regulars. Social media provides highly target, bilateral access to mutually interested parties. This article provides examples of how Chicago restaurants are using social media. It was interesting how one restaurant owner referred to a person providing social media services as “some weird person I paid to represent me”. Does he refer to his host or server representative in the same way? Social media marketing for restaurants or any other business type requires a high degree of marketing savvy and relevant industry knowledge. It’s a good read even with the salty quote.