Digital Advertisers Focus on Holistic Customer Experience


The shift toward mobile will occur this year in the two largest digital ad categories: search and display. US consumers now expect every digital experience to move as seamlessly across devices as they do themselves. Advertisers cognizant of this expectation are not only shifting budgets—they’re also moving away from device-specific strategies to a holistic strategy based on how, when and why a target audience accesses the internet, according to a new eMarketer report.